Governing global content

Dell Technologies

Keeping Dell's automated content ecosystem running 24/7

Overview

Dell Technologies has built a global Marketing & Communications organization that requires 24/7/365 access to digital assets that meet Legal and Brand guidelines. The job of curating and managing those assets falls to the Digital Asset Management (DAM) team.

I joined this team as a graduate intern to help them maintain brand consistency, decrease legal exposure to copyright violations, ensure seamless content automation, and help global end users make the most of the Dell DAM system.

What I did

  • Asset lifecycle management
  • Metadata curation
  • Adobe Bridge, Photoshop, InDesign, & Experience Manager
  • Copyright research
  • Brand adherence
  • Smart Tag AI training
  • User Acceptance Training (UAT) for new releases of the DAM
  • End user customer service and SLA adherence
  • Contribute to governance documentation
  • Secondary research into performance testing and analytics 
  • Secondary research into the effectiveness smart tagging functionality
  • Small amount of UX research
  • Ideation and prototyping of new UI elements and workflows that might be a better fit for how assets are initially ingested 

Impacts

  • Provided direct assistance to end users around the world
  • Maintained seamless content integration with other automated systems 
  • Prevented hefty copyright infringement fines
  • Ensured that all assets met Brand, Legal, and metadata standards

An example of the type of metadata we maintained for each asset in order to keep the ecosystem running smoothly.

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