Indeed

I developed content systems, designed user-facing content, and influenced product strategy for this new ecosystem of HR tech interoperability products. My role was a blend of content strategy, content design, UX writing, content infrastructure planning, content management, and systems thinking.

• Created a simplified, user-informed, scalable content strategy for our product ecosystem (300+ products)
• Translated technical documentation into self-serve, step-by-step installation experiences for nontechnical users
• Helped create content models for our content management system
• Advocated for greater content maturity, content infrastructure, and appropriate governance
• Designed content across multiple touchpoints: emails, banners, notifications, error messages, FAQs, help content, and legal disclaimers
• Ensured a11y-compliant content experiences
• Contributed to product naming, product messaging, and in-product marketing assets
• Helped translate our content for non-US audiences
• Conducted foundational user research to understand users’ perceptions of certain technical terms
• Led the effort to create specialized content guidelines (to supplement our primary style guide)
• Contributed to Indeed’s content guidelines for LLM usage
• Mentored other content designers and facilitated a content critique group
• Helped other content designers upskill in Figma
• Was in the process of developing a taxonomic system to manage error messages across our product ecosystem when Indeed reduced their workforce (May 2024)